 Pacharee
(Nui)
Reference letters
Short Bio
An international marketing and communications professional with
over 12 years experience, Pacharee delivers winning solutions for
some of the world’s most influential brands. From brand management
to direct marketing to internal communications and community relations,
Pacharee’s proven expertise and solid grasp of market communications
come together with stellar results – leading-edge marketing
strategies for her clients around the globe.
With business-to-business and consumer clients in retail, telecom,
furniture and agency client service, Pacharee got her start in direct
marketing as Database Manager for the US Desk & Furnishings
chain. In the late 1990’s, after relocating to Thailand, Pacharee
joined Lucent Technologies Thailand as a Marketing Manager, where
she provided marketing communications support to eight business
units, supervised the customer satisfaction program and collaborated
with human resources for the internal communications programs.
Pacharee later joined marketing and communication agency MDK Consultants
as a Client Service Director to supervise the DHL, Rolls Royce,
Siam2you, Digital Internet Factory, and Passionasia accounts. As
part of the WPP group, she also worked as a PR strategic partner
with J. Walter Thompson, before telecom giant Alcatel recruited
her for the position of Communications and Marketing Strategy Manager.
It was here that Pacharee developed marketing communications plans
to support the company’s 10 business units, a critical element
to the Alcatel’s sales achievement of USD$500 million between
2000 and 2001.
To further build her brand management experience, Pacharee joined
the auto industry as Ford Brand Manager in 2004. In her role, she
formulated brand strategies, developed and executed integrated marketing
communications program for the C-car. In preparation of launching
the Ford Focus, Pacharee took on the Customer Relationship Management
(CRM), Market Research and Customer Satisfaction Manager role. The
driving force behind three critical campaign elements, Pacharee
supervised the lead management center, led direct marketing campaigns
and contributed to the incremental sales volumes and increased customer
loyalty/retention.
Today, in addition to serving her clients, Pacharee is the Chairwoman
for the Bangkok Network of Women (www.bnow.org)
an organization she founded in 2003. Starting with just 30 members,
this professional association now has 2,200 members and is dedicated
to supporting business women in the Bangkok area. An avid supporter
of Soi Cats and Dog (scadbangkok.org),
she regularly holds fundraisers to support the organization. Pacharee
also serves on the Bangkok Mothers and Babies International (bambiweb.org)
committee and contributes articles to Bangkok Trader and BAMBI magazines.
Pacharee holds a bachelor in International Relations and Economics
from The American University in Washington DC and an MBA in Marketing
from the University of Phoenix.
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 Media
Partner
Reference letters
Short Bio
Kittima Sethi has extensive experience in the field of public relations
and media. A former journalist at The Nation for 10 years, she was
the editor of the Nation Junior magazine, a bi-monthly leading youth
magazine and Nation Kids!, a weekly English-tabloid for children.
She has written extensively for The Nation and has also worked as
a copyeditor for its publications. Kittima writes on a variety of
subjects including youth, education, business, personality interviews,
travel and other features. She was involved in an English-language
television program for young Thais learning English and on a radio
talkback show.
Kittima holds a Bachelor’s degree in Commerce from Delhi University,
India. She also holds a Diploma in Freelance Journalism and Authorship
from International Correspondence School, United Kingdom and a Diploma
in Marketing and Advertising from ICS, Pennsylvania, USA.
In 2003, Kittima has worked for Bec-Tero, a leading Thai concert
and events management company, where her role involved coordinating
with various departments regarding events and concerts; coordinating
ticket sales and preparing presentation to potential sponsors.
Kittima is also active in several voluntary organizations, including
Bangkok Community Theatre and Caravan Theatre where she is the Publicity
Coordinator. She is also one of the founders of International Parenting
Network, set up in September 2008, where she is the Publicity Officer.
She set up her company, All About Words in 2008 and is currently
a freelance writer for several publications including The Nation,
Bangkok Post, My Life, Expression, Travel&Lifetstyle, Sawasdee
and Education Living.
She also does translation of stories and articles from English-Thai-English
as well as copyediting and editing articles, writing of promotional
materials and press releases.
Kittima has also assisted a Public Relations company in media liaison
for several clients and has experiences in arranging press conferences,
press interviews, guest speakers and publicity events. These include
clients in the field of finance, brand consultancy, telecommunications,
automobile inspection company, human resource company, art gallery,
theatre, computer software and restaurants.
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